2011 All-Star Logo Unveiled

11aslogo_500Almost one year after announcing Los Angeles as the host for the 60th NBA All-Star Game on February 20, 2011, we now have a logo.

NBA Deputy Commissioner & COO Adam Silver was joined by AEG President & CEO Timothy Leiweke, Mayor Antonio Villaraigosa, Clipper guard Eric Gordon and Laker legend James Worthy, along with the majority of the national basketball media, in a ceremony prior to Game 2 of the Finals to unveil the primary mark for All-Star Weekend 2011.

“We’re looking forward to being back here in Los Angeles for our All Star Weekend or what’s really become a week now. It becomes the center of the basketball world for a week,” said Silver. “I guess this is the center of the basketball world today, but we’ll be doing it again here for a week, and it’s also, as James can attest to, become a reunion for NBA players, as well.”

All-Star Weekend festivities will begin February 18th with the Rookie/Sophmore Game and be followed the next day by All-Star Saturday night.

This will be the fifth time the All-Star Game has been played in Los Angeles and the second time at STAPLES Center. Click here to see photos from the 2004 game.